WholeStory - An FWD Podcast
WholeStory is the official podcast of the Federation of Wholesale Distributors. Each month, members and other guests talk about the latest news and challenges facing the wholesale sector. In this first episode of the new series, FWD CEO James Bielby joins FWD Chairman Dawood Pervez and B2B Store's Rob Mannion to talk about the golden quarter and a look ahead to wholesale in 2024.
Episodes

4 days ago
4 days ago
FWD Service Provider member Orderlion and The Wholesale Group's SJB Foods join us to chat AI and efficiencies to counter the rising cost of business in our latest episode.
Has our attitude to AI changed? Orderlion admits to being cautious when it first became apparent that AI is taking centre stage and going nowhere. They've adapted to make AI part of product line and now support businesses like SJB Foods in improving efficiencies. Orderlion's Gabriel Van Heerden is quick to point out AI isn't replacing anyone; it's helping businesses adapt and grow in a fast-moving culture. James Berisford from SJB Foods talks about utilising Orderlion's White Label app within their family business, the uptake from their customers and what's it's like with the support of the newly formed The Wholesale Group. Listen now!

Thursday Feb 13, 2025
Thursday Feb 13, 2025
Trade between GB and NI has seen plenty of challenges since Brexit, and on our latest podcast, Michelle Charrington, from the Food Business Development Team at Invest NI, and Mark Stewart-Maunder, Commercial & Development Director at Henderson Foodservice, join James Bielby to discuss the topic in more detail.
As one of the top three employers in NI, Henderson's moves 90% of products through the red lane, meaning speed to market is an issue. Six weeks to get their hands on cake is the current norm! Vet certification is also required for citrus fruits coming out of GB - the impact of these legislations is real, and as a result, 26% of products previously bought out of GB are now sourced in Europe.
While the pause on Not for EU Labelling has made it easier for trade, the challenge is on for the Goverrnment to support business growth.
Invest NI is represented in 31 countries and offers new grant funding to allow suppliers to invest and boost productivity.
While the pause on Not for EU Labelling has made it easier for trade, the challenge is on for the Goverrnment to support business growth.
Invest NI is represented in 31 countries and offers new grant funding to allow suppliers to invest and boost productivity. Michelle cites collaboration and investment in tech as key for future success, and while we don't have a crystal ball, both agree that the food sector is extremely resilient.
Listen now.
Listen now.

Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
In our all new podcast episode, FWD members Mike Morgan, MD, Savona Foodservice and Ronen Givon, CEO and founder of Rekki, discuss the recent Budget and its implications for the wholesale sector.
Ronen has a background in Computer Science and ran a restaurant chain, and founded Rekki in 2016 to help wholesale distributors and restaurants do more business together. Their USP is an authentic interest in the sector, as they come from it.
Mike and Ronen discuss the increasing challenges the sector faces in 2025, with rising NLW costs and NI. How should the sector respond? And how do Savona and Rekki work together to overcome challenges?
This is the time for wholesale and foodservice to be innovative and collaborative with the service providers they work with.
Increase efficiencies and not headcount to avoid rising costs. Share best practice and embrace new technology is the advice. Listen now for insight and advice, and also why you wouldn't want to mess with a chef!

Thursday Nov 07, 2024
Thursday Nov 07, 2024
Following October's Diversity in Wholesale Conference, panel participants Adam Turner (Heineken) and Stacey Gooch (Booker) join Amanda Nutt (Corin & Co) and Lyndsey Cambridge (FWD) to further discuss Diversity, Equity and Inclusion in the workplace.
What do we mean by human sustainability, and how is it a route to commercial success? As society changes, organisations need to adapt. Booker, Heineken and Corin & Co share best practice in putting employee wellbeing front and centre. Listen to our all new episode to find out more.

Thursday Jul 18, 2024
Thursday Jul 18, 2024
As nominations open for the FWD Gold Medal Awards 2024, Lyndsey Cambridge catches up with past Gold Medal winners Amanda Casey (Wholesale Star) from JW Filshill and Holly Pennington (Emerging Talent) from Parfetts.
Holly and Amanda talk discuss their roles on wholesale, how they've evolved over time and the. initiatives and new-found confidence following their award wins.

Thursday Jul 04, 2024
Thursday Jul 04, 2024
Working together is the name of the game, as we find out when FWD Service Provider member, Infor, joins wholesale member, Reynolds Foodservice, in the latest episode of WholeStory.
Hot off the back of our annual conference, there's plenty of continuity surrounding pressing topics for the sector: AI and sustainability. Infor and Reynolds explore this and more.... Listen now.

Wednesday Jun 19, 2024
Wednesday Jun 19, 2024
Our summer series of podcasts launches with a Diversity in Wholesale special.
Women in Wholesale 2024 mentor, Kate Carroll, from Nisa, and FWD member and Women in Wholesale attendee, Sabia Hussain from Caterlyst, speak to James Bielby about diversity and inclusion in the wholesale sector.
Kate discusses some of the inspirational support networks for employees in place at Nisa and says the sector is unrecognisable from 10 years ago.
However, there is still plenty of work to be done. Sabia talks about being in an ethnic minority group and how she feels both at work and at sector events. She also shares some of the initiatives showcased by Kate at Women in Wholesale she has put forward at Caterlyst.
Thought provoking and inspirational, this is one not to miss.

Friday Apr 19, 2024
Friday Apr 19, 2024
In the new episode of WholeStory, Lana Bhikha from Woods Foodservice and Choco's Frank Kight and Alex Kiely join FWD's James Bielby to discuss Choco AI, embracing change and saving 11,000 hours!

Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
Warehouse Management Systems are under the spotlight in the latest episode of WholeStory. Are they doing all they can for us? How have they evolved over time and that does the future hold? Find out as James Bielby, CEO FWD is joined by Mark Nolan, Information Services Business Partner for Hendersons Foodservice and Andy Pratt, Business Transformation Specialist at BCP.

Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
FWD CEO James is joined by Tom Gittins, CEO of Confex, and Kelly Pye, Client Services Manager at TWC, in the latest episode of WholeStory. The trio discuss price marked packs vs own brand - is there room for both in wholesale? - and the new AI voice recognition software Confex is trialling to enable smaller wholesalers to be open 24/7.