WholeStory - An FWD Podcast

Coca-Cola Europacific Partners x FareShare: Winter Collaboration

In our latest episode of WholeStory, James Bielby, CEO of FWD, is joined by Coca-Cola Europacific Partners (CCEP) to explore how a Christmas campaign in wholesale depots is helping support FareShare and communities across the UK.
This episode highlights the power of collaboration between wholesalers, suppliers and charities, from unlocking surplus at scale to building resilient, purpose-led supply chains. CCEP also shares wider insights into its charity partnerships and why working with FareShare for a second year in wholesale continues to deliver real impact.
The discussion then turns to the World Cup, looking ahead to how major moments like this create opportunities for wholesalers — from planning and promotions to supporting customers at pace.
A timely conversation that shows sustainability is about more than carbon — it’s about people, partnerships and making a difference where it matters most.

WholeStory: Politics, Policy and What Comes Next

In our latest episode, James Bielby (FWD) and Josh Aulak (DGA) reflect on the policy decisions, budget moments and political shifts shaping the wholesale sector — and look ahead to what 2026 could bring.

WholeStory: Portion Solutions x The Wholesale Group - Driving growth, efficiency & new opportunities for wholesalers.

In this episode of WholeStory, we shine a spotlight on one of the most dynamic growth areas in foodservice: portion-controlled products. We’re joined by Wes Armstrong, Commercial Director of Portion Solutions, the UK’s leading specialist in portion formats, and Tom Gittins, Incoming Chair of Food & Drink Wholesale UK and Joint MD of The Wholesale Group, to explore the evolving landscape of food-to-go, operational efficiency, and supplier-wholesaler partnerships.
Wes shares how portion packs are becoming increasingly important as operators look for speed, consistency, hygiene and reduced waste. Tom discusses the wider market trends shaping foodservice right now: tighter labour, rising expectations for convenience, and the rapid expansion of food-to-go across all channels. 
A practical, insight-packed listen for wholesalers and suppliers looking to add value, streamline operations, and tap into one of the most resilient categories in foodservice.

WholeStory: Infor - Building a Resilient Food Supply Chain

In our latest WholeStory episode, we’re joined by Marcel Koks, Senior Director for Food & Beverage at Infor, to talk about how wholesalers can strengthen the food supply chain from farm to fork.
Marcel explains why building resilience has never been more critical — and how AI-driven planning tools, once only accessible to major global players, are now available to businesses of all sizes. From reducing carbon footprints to sourcing smarter, this episode explores practical ways to future-proof food supply in the face of climate change, global pressures, and shifting consumer demand.

WholeStory – An FWD Podcast: How Filshill Is Shaping the Next Generation

In this special WholeStory episode, we’re joined by Simon Hannah of Filshill to mark a major milestone: 150 years of business. As the fifth generation leading the company, Simon reflects on the journey so far, from family roots in Scotland to a future built on innovation, sustainability, and culture.
The conversation explores Filshill’s new depot, its reputation for service, and the values that underpin every decision, from hiring to tech adoption. With AI, sustainability, and culture at the forefront, Simon shares how each generation has had to reinvent the business, and how he’s laying the foundations for the next.

WholeStory Podcast: Cabinet Reshuffle and the Rise of Reform

After a whirlwind September in Westminster, the party conference season is now drawing to a close. In the latest episode of WholeStory, FWD CEO James Bielby is joined by Josh Aulak, Associate Partner at DGA, to explore the fallout of a lively start to the new political term.
From the Prime Minister’s wide-ranging Cabinet reshuffle to the mood amongst the party conference faithful, the episode unpacks how the political agenda is impacting FWD members right now.
James and Josh also look ahead to:
The Autumn Budget and the likely changes the Chancellor will be announcing
The likely priorities of the new Defra ministerial team
What will be setting the agenda in Westminster between now and Christmas
FWD’s policy priorities in the coming months and how members can get involved
It’s set to be a packed month in Westminster, so do listen to get an insight on what this is likely to mean for the wholesale sector and wider food supply chain. 

WholeStory Podcast: Politics, Polls & the Road Ahead

Parliament is back and politics is heating up. In the latest episode of WholeStory, FWD CEO James Bielby is joined by Josh Aulak, Associate Partner at DGA, to explore the issues shaping the autumn political agenda.
From Labour’s bid to regain momentum after Reform’s strong summer, to the looming autumn budget and further business rate rises that could impact wholesalers, the episode unpacks what matters most to FWD members right now.
They also look ahead to:
A possible Cabinet reshuffle in September
Donald Trump’s UK visit and its implications for the “special relationship”
The party conferences and whether Keir Starmer can reset the tone with his vision for Britain
And yes… even Christmas is mentioned!
It’s set to be a packed political season with big implications for wholesale, retail and the wider food supply chain.

WholeStory - An FWD Podcast: Choco x Lynas Foodservice

Digitise or Drift – Why Tech is No Longer Optional
In our latest WholeStory episode, we’re joined by Dan Khachab, Co-founder and CEO of Choco, and Andrew Lynas, Managing Director of Lynas Foodservice, to talk about digital transformation in foodservice, and why the time to act is now.
They reflect on their powerful FWD Live session, diving into real-world results, the AI revolution, and how embracing tech has helped Lynas stay agile and ahead in a fast-changing hospitality landscape.
“The risk of waiting is risking the business,” says Dan.“We’re doing this because of our customer,” says Andrew.
From handwritten notes to WhatsApp orders, the accuracy and speed of automation are reshaping how orders are placed, processed and fulfilled, saving time, increasing trust, and empowering teams. With AI eliminating 50% of repetitive order-taking, it’s clear this isn’t a fad, it’s the future.
Whether you're just starting out with tech or already in the thick of it, this episode offers honest insights, practical benefits, and a glimpse at where the industry is headed next.

WholeStory - An FWD Podcast: übbs Pouches discuss the disposable vaping ban

With the UK’s disposable vape ban coming into effect on 1 June, we’re joined by Steve McGeough, Managing Director of übbs Pouches, and Benedict Jones, Marketing Manager, to dive into what this major shift means for wholesalers, retailers, and adult consumers.
Steve and Benedict share their personal journeys of quitting, and how the upcoming ban represents both a challenge and an opportunity for the industry. They stress that at the heart of it all is supporting adult smokers and vapers to quit the habit - and doing so with products made to the highest pharmaceutical standards.
But what will happen post-ban? übbs’ reveals some startling research from consumers.
 
Steve and Benedict make the case for why pouches - done right - are the future. They discuss consumer education, building trust with wholesalers, and working on cost-effective solutions and high-margin partnerships. 
Don’t miss this WholeStory episode about the changing landscape of nicotine consumption, and what’s next for übbs.
🎧 Listen now on WholeStory, the official podcast of FWD!

WholeStory - An FWD Podcast: Radnor Hills x Dunsters Farm - Trusted Partnerships

In this episode of WholeStory, we shine a spotlight on the power of long-term partnerships with two standout guests: Chris Sanders, Sales and Marketing Director at Radnor Hills, and Tom Mathew, Commercial Director at Dunsters Farm.
Dunsters Farm is a third-generation family-run business that started as a simple milk round. Now a trusted name in foodservice, especially within the education sector, Tom shares how the business has evolved through clear purpose and those all-important collaborative partnerships.
Radnor Hills has been with Dunsters from the very beginning of Chris’s career. He reflects on how honest communication and aligning strategies with customer goals have shaped Radnor’s approach to growth and innovation.
Together, Chris and Tom delve into the real-world challenges of serving schools through Brexit and the pandemic, and how shared values helped them not just survive, but thrive. They also discuss industry trends, sustainability best practices, and the importance of investing time and money where it really counts.
From creating impactful trade events to leading on green initiatives, both businesses are setting the pace for a more sustainable and collaborative future. These two could well be ones to watch at this year’s FWD Gold Medal Awards in November.
Tune in for an honest, inspiring look at what it really takes to build a successful partnership in wholesale.