
Friday Mar 27, 2026
WholeStory - 7.26: Monsoon Consulting
Resilience is a word we hear a lot in wholesale, but what does it actually mean in practice?
In this episode of WholeStory, Zara Baker is joined by Bharat Sharma, Founder & CEO of Monsoon Consulting and Apex B2B to talk about the real operational pressures facing wholesalers today, from tight margins and complex pricing to customer expectations and digital systems that don’t always talk to each other.
The conversation also reflects on some of the key conversations coming out of last month’s FWD Business Lunch and explores how platforms like Apex B2B are being developed specifically for wholesale environments.
An episode focused on the real operational challenges wholesalers face every day, and the steps businesses can take now to become more efficient, more resilient and better prepared for the future.
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